About Me

Preeta-Agarwal-01

Preeta Agarwal

My affair with jewellery started at a very early age but it only got its voice when I graduated as a jewellery designer from NIFT, Gandhinagar; one of the top design colleges in India. Today, after more than 10 years of working with various jewellers and magazines internationally, I am an accomplished Jewellery Specialist and Journalist based in New Delhi, India. Preeta Agarwal Workroom is a one-stop place for all jewellers and magazines that are looking for inspiring visual and creative content on jewellery. By clubbing my expertise with specialized freelancers, we provide various exclusive services for the world of fine jewellery in brand consultation (Branding, marketing and events), jewellery styling, creative content for books and magazines, collection conceptualization, PR & communications and guidance in design and trends.

Visual snippets of my work experience can be seen through the website under the expertise section.

Jewellery brands like Tanishq, Ganjam, KGK, Entice, Mirari and many more have helped me enhance my journey in this industry.

Photography– a hobby turned into professional work, has immensely supported me to work as a jewellery stylist and my clients while positioning and exhibiting their brands.

As a journalist, I have been writing about jewellery for more than 5 years now. Apart from my blog ‘Bejewelled Finds’, my features have been published by various magazines such as Solitaire Asia Pacific (Singapore), The Jewellery Editor (London), VO+ (Italy), Harpers Bazaar Bride (India), Forbes (India), LUXE (India) Marwar (India), Wedding Sutra (India), Floroscent (India) and The Retail Jeweller India Magazine.­

My moments of pride have been that I have been fortunate enough to write books on jewellery. ‘The Jewellery Book’ and ‘International Wedding Jewels’ are two of my book that talks about international trends in fine jewellery.

During my writing journey, I have been fortunate enough to have had close interactions with prominent international jewellery brands like Bvlgari, Boucheron, Faberge, Van Cleef & Arpels and accomplished Indian designer brands like Nirav Modi, Farah Khan, Amrapali, Bina Goenka and many more.