Be an industry trend leader and not a follower!
The term ‘Trend Forecasting’ can be very attractive with fancy mood boards, creative fonts and crazy ideas but if studied carefully, they hold the power to enhance your business and make you an industry leader rather than a follower. Created in anticipation of future styles, they help in distinguishing temporary fads from more meaningful trends. Jewellery industry now has a few credible trend forecasters working tirelessly year on year, predicting trends much in advance so that jewellers can have them in stock when the right time comes.
One such team is based in Milan and works exclusively for Forevermark. Headed by Federica Imperiali, this New Product Develop team studies everything from the international fashion and art scenes, to social movements, buying patterns, lifestyles choices to celebrity culture and create the Forevermark Trend Report that shapes the industry every year.
This report works as guideline for all Forevermark jewellery manufacturing partners who with help of Federica and her team create innovative and trend conscious products year on year and so are their trends for 2018. These trends were presented by Forevermark at their recently concluded 7th Forevermark Forum, held in Delhi, where with help of their jewellery partners over 2000 designs inspired from these four key trends were displayed.
“With the Forevermark Trend Report 2018 we have identified four key trends which will inspire jewellery collections combining timeless allure with contemporary appeal,” says Federica. “Each theme’s unique blend of imaginative aesthetics and emotional significance presents wonderful opportunities for the creation of new and exciting designs”.
THINK PINK (Spring)
If we see around us in daily life, Pink in all its versions of peach, pastel, powder and even hot ones are around us in some form of other. Together it becomes the ‘Millennial Pink’. It is this phenomenon that has given this most traditionally feminine of hues a new lease of life, re-packaging pink as a colour synonymous with empowerment and self-knowledge.
This trend is for the woman who styles her jewellery with individuality and air. Unafraid to make a unique statement, she layers delicate rose gold pendants, stacks sparkling rings and explores transformable earrings. Because she doesn’t play by the rules, this woman mixes modern and retro influences yet remains classically chic. Romantic silks and laces, worn with dazzling pear drop diamonds, lashings of rose gold bracelets, and a pair of crisp blue jeans are her effortlessly elegant wardrobe.
“In celebration of confident women who know what they want, and how they wish to look, Think Pink encourages the creation of singular jewellery statements, both in terms of the materials used, and the way the jewellery is worn,” says Federica.
GARDEN OF WONDERS (Summer)
Floral motifs have always been popular within the jewellery industry and references can be found from every season to colour to gemstones to flower. From delicate buds to exuberant blooms, playing with scale ensures there is a look to suit every taste. The fact that each flower is different, similarly, each diamond has its unique personality that can seduce with its sophistication. With this trend, Forevermark aims to celebrate these miracles of nature, both flowers and diamonds.
In words of Federica, “Looking for a metaphor to convey the complexity of diamonds was no simple task but we found the perfect parallel in the concept of gardens which are simultaneously enchanting, resilient and filled with energy. Like the diamond, gardens epitomise nature at its most entrancing”.
TIME CAPSULE (Autumn)
At times, studying the end conumer’s age brackets can also help in defining trends. While we all love contemporary designs, our mothers always give in for designs with a hint of antique or history in it. Taking this as a cue to begin with, the trend of Time Capsule aims to bring a whiff of fresh air to history.
Jewellery is often influenced by years gone by as elements of heritage design are re-contextualised in to create modern pieces. This approach is specially fitting for diamonds which, despite being billions of years old, appear sparklingly new. A finished piece of jewellery is defined simultaneously by a diamond’s unique characteristics and the historical references that underpin its design.
Time Capsule references the aesthetics of antiquity where the columns of Grecian temples and the curves of Roman urns are replicated in metalwork and into which diamonds are set. According to Federica, “Archival jewellery collections are a wonderful source of inspiration, with their wealth of history and craftsmanship, quintessential styles can be updated to suit modern tastes whilst preserving a sense of history.”
GAME OF SHAPES (Winter)
From Mother Nature to every man made thing, geometry plays a crucial role. The symmetry that lies at the heart of every Forevermark diamond is the inspiration for this trend. If you ever attended a art or design school you would know, that every design, every sculpture, every idea takes birth inside a cube or a cuboid. Whilst the geometry of a diamond is wonderfully complex, simplicity is paramount for this trend.
From simple outlines, to unexpected arrangements of contrasting forms, shape can be applied to diamonds themselves, as well as their settings. Sleek pavé lines, or delicate square-top prongs, create a striking backdrop for crisp round brilliant solitaires. Meanwhile multiple cuts such as a pair of Square, Oval or Cushion cut diamonds surrounded by pave set round brilliants, show the sophistication that can be achieved when combining different shapes.
“Geometry, proportion, scale and silhouette offer a variety of ways to adapt this trend which has shape at its heart,” adds Federica.