Jaipur, India’s pink city, is renowned globally for its finest gemstone manufacturing. But, one rare beauty that stands out amongst its large selection of gemstones is the Emerald. So when the global ethical mining company for Emeralds, Rubies and now Sapphires- Gemfields; thought of making a video showcasing the history of Emeralds in India, Jaipur played an important role and the pink city got a new name- The Emerald city.
Reviving this video from the archives of Gemfields, which showcases the love that people of Jaipur have for this magnificent gift of nature- Emeralds. From the birth of Jaipur to the settlement of jewellers in the Zohari Bazaar, from the skilled labour cutting & polishing gemstones to the old methods of trading loose gemstones… this video shows fascinating glimpses from the history surrounding Emeralds.
The bustling narrow streets of Jaipur, the jewellers whose generations have lived and worked in Jaipur, the palaces and the Maharajas; all come together in one video in an intriguing way.
Gemfields is the world’s leading supplier of responsibly sourced coloured gemstones, positioned at the intersection of exploration, mining and marketing. The company has pioneered leading environmental, social and safety standards within the sector and by doing so is able to provide discerning customers the assurance they require of the responsible journey their gemstones have taken from mine, to market. Gemfields also supports down-stream stakeholders in the marketing and selling of their cut and polished coloured gemstones via their portfolio of global sales offices. In 2013, Mila Kunis was announced as Gemfields’ global ambassador and continues to be the face of its advertising campaign, featuring exclusive collaborations with leading international jewellery designers. www.gemfields.co.uk. Their most recent announcement was the introduction of Blue Sapphire in their portfolio.