With its deep, inky, purplish-blue allure, Tanzanite jewellery is trending in India, usurping the long-ruling dynasty of the emerald and the ruby.
The Indian consumer has always been attracted to blue gemstones, such as blue sapphires and turquoise, but because of entrenched astrological beliefs that associate the blue sapphire with the more negative effects of planet Saturn, customers are hesitant to buy sapphire jewellery and jewellers tend to keep limited collections.
With the recent discovery and easy availability of tanzanite, the Indian market has found a beautiful replacement to fulfill its desire for deep-blue gemstones, and all India’s most prominent jewellers have launched collections featuring Tanzanites.
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The Jewellery Editor (www.thejewelleryeditor.com) is a leading commentary on jewellery and watches by Maria Doulton.